Rebel 55

Lizzie and I applied to be the new Editor for Rebel next year.

Wanna hear about our competition?

Well.

I’ve already mentioned them all in this post.

Lizzie.

and I.

Sooooooooo, from what I can assume…one of us is going to be the Editor. And without a doubt, the other is going to be a designer in the Rebel team (along with 2 others of our choice).

It’s pretty exciting, nonetheless, to know that we will be involved with such an important publication at ECU. I have always dreamed of working on a magazine publication–totally spilled those beans to Keon in my first graphic design survey class. When I was little, I even created my own magazine…A, because I wanted to copy Mary-Kate & Ashley’s newest magazine publication and B, because I have always loved designing things…down to my roots. I even begged my brother to teach me HTML at 7 years old so I could practice designing web pages (including, of course, my many dog-themed random geocites and personalized website for my neopet…I know, so so professional). BUT it does kinda show my continued curiosity and drive for design.

Whether I get the position of Editor or not, I am SO SO excited to be a part of it. It will be a great introduction to a process I’ve been DYING to be a part of since I was little.

During the interview, they did ask an interesting question that is worth jotting down.

“What would you change about Rebel?”

Obviously one of those skillfully constructed questions that really digs into your intentions, etc.

What would I change? (Or most importantly…what did I say?)

I would change the fact that it’s “under-popular.”

And I’m not talking about within the art building (almost everyone here has heard of the publication.)

I’m talking about schoolwide. The business majors…the construction, public relations, nutrition, majors…the list includes every ECU student. Rebel is a celebration of the talent that evolves from this university. It DESERVES to be way more well-known than it is. Before my interview, I mentioned to a few friends that I was hoping to become the Editor of Rebel…common response? “What’s Rebel?” As editor, I’d want to COMPLETELY demolish that so-called common question. Social media definitely can be utilized and advertisement needs to go UP a million notches. Posters need to be all over campus…not just in the art building. We can’t hide within Jenkins.

Knowwhatimean?

And that links to the promoting topic I had discussed in my previous post about Kony 2012. Popularity for that was spread so quickly and so much support was gained within an hour–why can’t Rebel do the same?

So.

Wish Lizzie and I good luck!

The competition is tough 😉

Kony 2012

KONY 2012 | Invisible Children Film Campaign

The video posted is SUCH a moving 30 minute campaign to watch. Please take time to watch it and spread the knowledge of this horrible situation happening in our world across seas. It’s essential to note that just because it’s not happening in the United States does not make it any less important…or any less real. The people of the United States are so, so fortunate to be given the lives and benefits that we sometimes take for granted every day. We didn’t choose this life…just like the people who are being affected by the LRA did not choose that suffering in their life.

—-EDIT

I posted quickly about this topic and then did some more research and found this blog entry (http://visiblechildren.tumblr.com/post/18890947431/we-got-trouble)…which critically looks at the KONY 2012 project done by Invisible Children. Nonethless, my blog post is still relevant in the fact that spreading knowledge CAN be power. I’m just a little indifferent about the Invisible Children program, now…I guess more research should be done before I make a final opinion.

—-/EDIT.

I wanted to post this video not only because it is important to spread…but also because it links to our health disparities project. I definitely do not want to sound insulting while linking nutrition accessibility, etc. to a mass murdering, selfish, manipulating killer of a man…but it is powerful to see their strategy to distribute this information and give people the knowledge they have been lacking. It made me think…Facebook, Youtube, Twitter, and all of the blogs available (plus a million other resources) give us the technology and opportunity to spread the word about different issues and get more people involved in supporting the cause. Not only that, the people of this campaign have used design (with their posters, etc.) to make that knowledge more easily “spreadable”…they’ve designed graphics, posters, bracelets, etc. all for raising awareness…and they’ve been VERY successful.

I used to think that this issue of nutritional problems was a HUGE issue…and it still is…however we have larger technology connections that completely triumph whatever obstacles stand in  our way when fighting a cause. These people posted a video on Youtube 2 days ago and, already, over 4 million (and counting) people have viewed it, and even more are posting/sharing the exact same video campaign on Facebook, Twitter, and blogs like this one. We have the opportunity to tackle large issues like certain health disparities because technology has made it quite convenient to do so and gain support at the same time.

I still want to stick with my health disparities project plan with Lizzie and design posters that we can hang around ECU, because ultimately, knowledge of the issue has to be distributed.

It’s nice to be reminded, however, that the world is willing to stand together and listen when a major issue is presented.

First priority: get ECU to listen.

Okaaayyy….GO.

Advertisements and Visual Illusions

Amusing Planet | Creative Advertisements On Buildings

Love, love, LOVE these examples. So cool and definitely captivating in their visual sense.

I think the important thing to get from these is that they get people talking about what they’re representing (the brand, product, etc.) If they looked like just any other poster or billboard advertisement, maybe some people would just look right past them.

Made me think…maybe that’s how these Health Disparities posters should be designed. I have seen A TON of posters hung around ECU and yet I…couldn’t list a single one because I don’t remember them. And, then again, I would remember them after sitting through hours of numerous classes and the bus ride home. Ohhhh, and don’t get me STARTED about the people who hand things out in front of Dowdy to passerbyers…(**ON THAT NOTE, don’t give me anything. I don’t want it. I don’t have enough hands, anyways, to hold anything else.)

ECU students need something else to get their attention.

Somethingggggg…creative.

And that’ll need a graphic designer.

😉

Week In Design: My group, the second time around

Our outline of notes and questions for the class discussion:

{Based off of the Just Creative Design Blog: What Makes A Good Logo}

An “effective” logo is…

1. Simple

• Is simple always necessarily the best?

• One of the comments said “a logo should be able to be drawn in the sand with fingers.” Do you agree with this? Does this give non-designers the impression that we don’t work as hard as we do?

• How, as graphic designers, can we approach something detailed and make it simple?

2. Memorable

• What do you think makes a design memorable?

3. Timeless

• What makes a logo timeless? In particular, what makes the Coca-cola logo timeless?

• Do you think Pepsi is really struggling or are they just keeping their image fresh and new?

4. Versatile

• Why is versatility a factor to ALWAYS consider when designing a logo?

5. Appropriate

• Does the logo really need to say what the company does or is it purely for identification?(Top brands that don’t directly SAY what the company does)

*Compare these tips and discuss what’s not working for these “worst of the worst logos

Is shock value the most effective route?

There are a lot of things that many people are naive about…or just purposefully ignore.

For example: Texting while driving. It’s dangerous. It’s responsible for MANY deaths, and yet people still do it…and deaths are still happening because people think they’re invincible and they’re better than the victims they’ve read about in the past. Because it’s such a serious issue, many campaigns to stop texting while driving have turned to drawing fear or shock out of viewers. Or in summary…give them a reality smack in the face. They want to essentially show them EXACTLY what these car accidents look like without babying them or trying to put it nicely. Here’s the most blunt video campaign I’ve seen about this: Texting While Driving PSA, which comes straight from the UK. It’s scary. I mean, REALLY scary. It really makes you SEE the effects of texting and driving instead of just hearing about it constantly as a little “warning.” It may be completely gruesome and horrific…but it happens. And that’s what’s even scarier. But ya know what? It scared the shit out of me enough that I never text while I drive anymore. So, uh…I’d say it was pretty successful. I’m not sure how it worked for everyone else, but it sure did force me to change my actions. There’s one less person adding to the dangers on the road.

This shock value approach really got me thinking about our Health Disparities Project and the nutritional stand I’m zoning in on. There are A LOT of people out there who know about nutrition, but constantly make bad decisions about their food choices because they don’t see the overall picture. Okay, yes, I can’t assume…there ARE some people out there who have health issues and/or are just uneducated about nutrition at all. BUT, there are people who just choose to ignore it. Maybe people need a big reality slap in the face like the Texting and Driving campaigns. Maybe people really need to see what they’re doing to themselves when they choose not to put their health first. In class today, Lizzie and I talked about our proposal of creating a series of posters to hang around ECU to direct students toward healthier lifestyles. Lizzie had mentioned nutritional ads she had seen (for inspiration) that had an obese man hanging himself with sausages and butter strapped to himself like dynamite…it’s one of those blunt messages that say, “UHH…YOU’RE KILLING YOURSELF. SLOWLY, BUT SURELY.” I think it’s a huge aspect to be considered…maybe people really need to SEE what happens when they follow through with unhealthy habits, and then of course need to be directed to things like the Nutrition center, Rec center, or any other healthy living facilities. I have heard in past research that using fear as a source of attention helps in the short run, but sometimes doesn’t help in the long run-but I think if we also DIRECT people to instructions on how they can help prevent certain things…it’ll really help out in the long run.

So…

To shock or not to shock?

THAT is the real question.

—-/edit.

Btw, here‘s our revised schedule for the rest of the semester. It’s good to stay on track.

I’m using this blog post to jot down my ideas for one of my Junior Review Poster developments. One concept I have come up with simply states: “SHOW ‘EM WHAT YOU’RE MADE OF.” Through this concept, I want to represent a graphic designer by exposing what we’re physically composed up within an x-ray perspective…who knew we were made up of apple products and other art supplies? Here’s a few of my ideas for the inner workings of the body I want to represent:

Spinal cord= Computer charger

Lungs= Macbook computers

Heart/Chambers= Apple logo and Adobe Program logos

Stomach= Coffee to-go cup

Liver= Digital alarm clock

Intestines= External hard drive and stack of Graphic Design Books

Hand/Feet bones= X-Acto knives

Shoulders= Magic Mouses (Apple Product)

Continuous drapings and connections made by computer charger wires, etc.

Obviously my concept stems from ideas that are humorous, but very tangible objects that we are known to utilize. Unintentionally, my concept has made me think of the INtangible things we’re also made of…Creativity, open-minds, problem-solving mind, determination, willingness, drive, artistic approach, communication skills, sense of organization (which isn’t just limited to the grid system), aaannndd (get ready for the most popular elementary school concept) preservation. I believe a designer HAS to have these qualities…or at least a good summary of them. We can’t just rely on our talent with the programs…graphic design is so involved and we need so many more attributes to help us along the way.

Fortunately to all the naive graphic design haters or disbelievers, we’re much more than socially-awkward vegetables sitting in front of computers.

MUCH more.

Thank God for that.

Health Disparities Project

Today, in class, we mentioned thinking about a plan for the future of our Health Disparities project. In a sense…making the intangible tangible (a repeated concept I’ve mentioned before) and creating some sort of artifact for our project as a whole. One idea came up and I thought I should jot down my initial thoughts…

• Series of Awareness Posters for around campus/ (a way of promoting healthy living or nutritional thinking through design interpretation and relevancy)

We have seen through our research that education is a major factor to nutrition deprivation. Some people simply do not KNOW of certain options or aren’t aware of certain negative consequences. The problem of food deserts, etc, is a BIG and widespread problem; but, as designers, we could take the initiative to start at a smaller scale and get people around ECU aware. Designing a thorough, but simple awareness poster about nutrition, etc. (not like the other cliche posters we’ve seen before as college students) and hanging them around school could help raise some discussion or some reality checks. As college students, we’re so busy with our daily lives and homework that we sometimes put our nutrition/health on the back-burner…what’s more important is sometimes what I can buy with ____ amount of pirate bucks or what I can grab quickly and eat on the way to class.

Why not make a reminder?

Our group has been stunned by all of the information we have found out…why not share our findings with everyone else?

…Just a few things to think about. I think it would be a fun project!

Mcinen: Design From Finland

http://www.mcinen.net/Noux

http://www.mcinen.net/Fauna

http://www.mcinen.net/This-is-north

Random inspiration that needed to be jotted down.

His style is so interesting. Especially his rhythmic combination of geometric and natural shapes and texture.

Click on the links to see even more of his portfolio.

New Photoshop Tools!

Photoshop | Content Aware Tool

You wouldn’t even believe my face as I watched this…SO COOL!

I might even sound like such a Photoshop beginner, but ever since I started using this program, I’ve loved finding new tools and seeing how they work. It’s so crazy to see how much you can do to an image…or even how much you can add or take away from a image. You, in many senses, have complete control over your image.

Craig brought this topic up in Typography class one day when we were discussing photographs we had brought in for our ECU Ads projects:

Many times, photographs aren’t even photographs anymore…they’re completely manipulated photographs with the power of Photoshop. It doesn’t even matter if you don’t have the right settings, sun glare, shadow, or tint…you can add all of these elements with a few clicks. (okay, maybe sometimes more than just a FEW clicks, but you still get my point). Want to take away the random dog in the background of your photo? Easy-peasy. Change your haircolor to blonde? Add a baby? Lose your all-time hated love handles? Pshhh that’s beginner stuff.

Seriously…it’s…AWESOME.

And then it got me thinking…EVERYTHING is so easily manipulated these day in the arts.

I mean, look at what animation and film has accomplished…Have you seen the commercials for “The Adventures of TinTin”? (And if you haven’t, click here) The first time I saw the trailers, I didn’t even REALIZE it was an animated film until they showed a close up of the main characters. It looks so real!!

So how does this relate to my topic?

Well.

We manipulate everything in Photoshop so easily…so easily that we can CREATE a picture that never even existed before.

The same way we have managed to manipulate images in animation to look so much like real life that it’s pretty unbelievable.

Will there be a day that we don’t even rely on cameras anymore?

And…will there be a day that we don’t even use actors and actresses anymore? Only their voices?

I guess we can only wait and see…

The developments of our time have only begun.

Crowdsourcing: What is it really saying about designers?

Design Crowd | Crowdsourcing Video

Okay, so…a few things I had going through my head while watching this video.

•My first impression? It completely down plays designers and devaluates the profession. Yeah, it’s cool practice, but it completely dismisses the process we as designers take advantage of when creating a really great mark or project. It also pretty much states that ANYONE can design a great mark…you don’t need design firms or personal relationships.

• “You’ll get feedback within hours.” Really? I mean, sure…maybe you’ll get some solutions sent back…but is REALLY good work really produced that quickly? Wouldn’t you rather have a design that is well-thought and designed meticulously? But then again…it doesn’t take too much to design something pretty, does it? -_- That was complete sarcasm…more nonbelievers setting fuel to their own fire.

• Aesthetic is more valued by the public than the function…aka, This looks pretty therefore it works. But of course, a lot of naive people without design sense might think this.

• In many senses, while watching this video, I get the sense that designers are just being “used” for their talent. These people throw out a bunch of ideas for no money at all…and a lot of them won’t even be chosen. That’s time that is completely wasted. Like I’ve said before, a designer’s time should be valued…not taken advantage of.

• The site just further proves that people don’t know what we do as designers. They don’t understand the process. How can someone who reads a one sentence brief about a company REALLY understand how to envelope the entire concept of the company into a single image that will constantly represent them in the future? These people think that we, as designers, are able to just pull worthy images out of our asses because they look cool or pretty…graphic designers, or really good graphic designers in that sense, create more than just a picture…we create solutions and make the intangible concepts tangible. Our process is a lot thicker than a one sentence brief.

• Continuing on the topics of the briefs…Do the clients really know what they want/need anyway? Just because they “like” certain colors or designs…is that always what is best for the company or project? Clients are completely biased in the project…they are not able to take a unbiased look at their company and choose the perfect reflection or representation.

• All and all, you get what you pay for. For many businesses, they NEED sophisticated designs for their sophisticated audience in order to make money. Crowdsourcing is a gambling process; I don’t believe that companies who are really serious about being represented in a sophisticated manner should take a that kind of gamble or chance. And if they’re not serious, then they probably do deserve a “non-serious” image to represent them.

 

Love,

A bitter-sounding, yet non-bitter graphic design student

xoxoxoxox