Typography is important.
And should remain important for the goodness of all graphic design (in which type is utilized, of course).
Take note of these…err…notes.
—&—
And DEFINITELY these mentioned by Craig:
• Don’t combine two sans serif or two serif families together in a single layout. Helvetica and Univers will clash if combined. So will Centaur and Bodoni.
• A primary rule of thumb is that opposites attract. Combining a well-designed sans serif with a serif face will nearly always create a good and compatible pair.
• And then, avoid excess. Two over-the-top typefaces will look like a collision. A more decorative display face should be paired with a quiet, neutral and readable text face.
Advertisements
