Beginner’s Guide to Pairing Fonts

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Typography is important.

And should remain important for the goodness of all graphic design (in which type is utilized, of course).

Take note of these…err…notes.

—&—

And DEFINITELY these mentioned by Craig:

• Don’t combine two sans serif or two serif families together in a single layout. Helvetica and Univers will clash if combined. So will Centaur and Bodoni.

• A primary rule of thumb is that opposites attract. Combining a well-designed sans serif with a serif face will nearly always create a good and compatible pair.

• And then, avoid excess. Two over-the-top typefaces will look like a collision. A more decorative display face should be paired with a quiet, neutral and readable text face.

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