Our outline of notes and questions for the class discussion:
{Based off of the Just Creative Design Blog: What Makes A Good Logo}
An “effective” logo is…
1. Simple
• Is simple always necessarily the best?
• One of the comments said “a logo should be able to be drawn in the sand with fingers.” Do you agree with this? Does this give non-designers the impression that we don’t work as hard as we do?
• How, as graphic designers, can we approach something detailed and make it simple?
2. Memorable
• What do you think makes a design memorable?
3. Timeless
• What makes a logo timeless? In particular, what makes the Coca-cola logo timeless?
• Do you think Pepsi is really struggling or are they just keeping their image fresh and new?
4. Versatile
• Why is versatility a factor to ALWAYS consider when designing a logo?
5. Appropriate
• Does the logo really need to say what the company does or is it purely for identification?(Top brands that don’t directly SAY what the company does)
*Compare these tips and discuss what’s not working for these “worst of the worst logos“
